Microsoft to Showcase the Role of AI in Media at IBC2024

A series of demonstrations, workshops and sessions will explore the impact of the technology across the industry.

The Microsoft booth (Hall14, A14) will host a series of demonstrations to show how content creators can optimise their operations with Azure and solutions from Microsoft Partners such as Cognizant, EZDRM, IPV and Yobi. Topics include AI-assisted storytelling, content authentication, video translation and content searches.

There will also be a Microsoft Copilot lounge that will solutions across the media ecosystem, including use cases for Copilot and Microsoft Fabric for data-driven conversations, and guests will have the opportunity to create their own avatar using Microsoft Designer. (TR)

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