The launch of Cristiano Ronaldo’s YouTube channel might have only confirmed what some people thought about him already. But it’s also a sign of how athletes are taking control of their content and how they want to be perceived.
Cristiano has amassed more than 50 million siuuubscribers (that is what they’re actually called) in about a week, which has seen the five-time Ballon d’Or winner awarded a ‘golden button’ for being the proud owner of the fastest-growing account on the platform ever. (SportsPro)