How Premier League Sides are Making Music Part of Their Brand

Some fans leave soccer matches early to beat the traffic, others leave early to play concerts in Belgrade.

That was Ed Sheeran’s excuse for leaving Ipswich Town’s first home match in the Premier League since before he was 15 years old and smoking hand-rolled cigarettes.

He left Portman Road at half-time in the Tractor Boys’ 2-0 loss to Liverpool, but had spent the week before that being front-and-center of Ipswich’s promotional material ahead of the 2024/25 season. (Forbes)

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