Apple ’s tying up with India’s Airtel to offer the telecom firm’s premium customers its music and video streaming services for free, potentially giving the U.S. firm access to thousands of consumers in a price-sensitive market.
The move comes as competition tightens in India’s $28-billion entertainment market and an $8.5-billion merger of the Indian media assets of Reliance and Walt Disney faces close scrutiny from regulators. “Apple TV+ will come bundled with premium Airtel WiFi and Postpaid plans,” Airtel said in a statement on Tuesday, though the companies did not disclose a deal value for the partnership or information on costs. (CNBC)