WARC: Global Ad Spend to Top $1T

Global advertising revenues are projected to reach $1.07 trillion this year, a 10.5 percent gain, moderating to a 7.2 percent boost in 2025, driven in part by the connected TV market.

The 2024 forecast was revised upward by 2.3 percentage points, WARC said. North America leads gains with an 8.6 percent lift to $348 billion, helped by political advertising in the run-up to the November election. AsiaPac will bring in $272 billion, a 2 percent growth rate. Europe is on track for a 5 percent gain to $165 billion. Latin American adspend is projected to climb 6.2 percent to $32.1 billion. In the Middle East, WARC anticipates a 4.2 percent lift to $12.6 billion. (WS)

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