Upcoming content like “Squid Game,” “Wednesday” and an NFL game timed to Christmas helped attract bigger brand spending.
Netflix reported a major bump in ad sales compared to its first upfront, which refers to advance negotiations with advertisers based on soon-to-be-released content. The gain is a sign that the streamer is successfully winning more brands over to an ad-supported offering that is nearing two years in operation.
A run of dealmaking anticipates a content slate that features second seasons of mega-hits “Squid Game” and “Wednesday,” a “Happy Gilmore” sequel and the return of reality show phenomenon “Love is Blind,” along with bigger bets on premium live programming, such as the WWE’s “Raw” and an NFL game timed to Christmas. (MD)