India’s OTT universe has grown by 20% over the last year, according to Ormax Media’s “The Ormax OTT Audience Report: 2024,” the fourth edition of its annual report based on data collected from 12,000 respondents across India in June-July 2024.
The report also revealed that the AVOD segments have grown faster than the paid segments. AVOD audiences now comprise 69% of India’s total digital video universe. The growth from 2023 to 2024 stands at 13.8%, which is comparable to the growth from 2022 to 2023 (13.5%).
India’s OTT penetration now stands at 38% of the country’s population, up from 34% last year. (Senal News)