SAG-AFTRA’s AI Deal: A $5B Gamble on the Future of Voice Acting

SAG-AFTRA, the union representing 160,000 actors and media artists, has signed a landmark agreement with AI startup Narrativ, an online marketplace where brands create audio ads using artificial intelligence. This deal has the potential to reshape the multi billion voice acting industry.

Under this agreement, SAG-AFTRA members have the option to license a digital replica of their voice to Narrativ for use in audio advertising.

The union and Narrativ have negotiated terms that address informed consent, compensation, and other essential AI-related protections. “Not all members will be interested in the opportunities that licensing their digital voice replicas might offer, and that’s understandable. But for those who do, you now have a safe option,” said SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland.

(Forbes)

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