Amazon’s Widening Bet on Games

EMEA publishing director Jon Rosenblatt on the King of Meat reveal and how the success of New World and Lost Ark ignited developer interest in Amazon.

“Our strategy has always been to develop and publish games of the highest quality,” EMEA publishing director Jon Rosenblatt tells GamesIndustry.biz. “We’re not hell bent on it just being MMOs. As you’ll see with the recent announcement of Maverick and obviously Crystal Dynamics for Tomb Raider, plus the MOBA being made in our Montreal studio, we’re actually really diversifying our portfolio pretty rapidly and we want to continue to do that.

“It’s really important for us to continue to build amazing games, but also make sure that the games are diverse in their look and their feel. King of Meat was just an ideal opportunity for us to work with a very talented team in Guildford, and really grow that game out into something much bigger than maybe they have planned.” (GamesIndustry)

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