That’s a wrap for Netflix’s second-ever upfronts. On Tuesday, Netflix said it netted a 150% increase in ad sales during upfront negotiations this year compared to last year.
Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged goods.
But Netflix declined to share hard numbers, so there’s no baseline to know how its year-over-year growth translates into ad dollars. (AdExchanger)