Over the last fifteen years, as VOD and FAST platforms have risen to dominance within the entertainment industry, sports content has slowly followed series and movies from traditional linear television to major streaming providers.
This trend has similarly led to sports content being fragmented and rejoined into several packages across multiple platforms and services.
The current state of sports programming across streaming and linear services has complicated fan engagement with content and created an amalgamation of sports and events competing for the attention of sports enthusiasts and relevance in a post-linear world. (Red Bee Media)