Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. Research from Ampere Analysis on a sample of programmes that debuted new series on Netflix in the second half of 2023 saw an increase of 86% in viewing hours for older seasons compared with the first half of last year.
In contrast, shows that did not launch a new series in that period saw a viewing decline of 46% compared with H1 2023. French crime thriller Lupin, which released part three in October 2023, saw the most significant increase. Viewing hours for part one and part two surged by fivefold from 33m in H1 2023 to 165m in H2. (TML)