At the recent Paris Olympics the Netherlands belied its relatively small size by outperforming many bigger countries in the final medal table. Similarly, in the global TV industry, the country continues to punch well above its weight as an originator of internationally successful Unscripted formats.
In the 12 months to end of June 2024, Dutch-originated formats accounted for 11% of all global format commissions, positioning the county as the third most significant player, after the UK and US. (Ampere Analysis)