Fantasy football isn’t just a fun game. Steadily over the last decade football modellers have become increasingly good at predicting the performance of footballers to an almost uncannily accurate degree.
From developing a new, more accurate metric for predicting future scoring potential to pioneering the use of synthetic data years ahead of any market researcher, fantasy football pros have honed their skills to now use advanced AI modelling techniques that could put market researchers to shame.
Examining the evolution of the data analytics techniques being used in fantasy football can offer valuable lessons for market researchers navigating the evolving research landscape. (Research Live)