The Q2 2024 data revealed 68.7 per cent of UK homes had access to a subscription video-on-demand service during the period, breaking the 20 million barrier for the first time.
Q2 marked an increase over the previous quarter’s 19.5 million, which equated to 67.9 per cent.
According to the report, the number of homes on the Netflix ad tier showed continuing growth, up from 2.12 million (7.4 per cent) in Q1 to 2.78 million (9.5 per cent). (TVB Europe)