Metadata is a word that shows up in many different contexts across a variety of industries. While the word can easily be defined as “information about data” (or “data about data”), its importance in the world of television cannot be overstated. This is especially true when it comes to content discovery and personalization.
That’s why we asked Michael Kraskin, director of product management at TiVo, to join us to help clarify the role of metadata in the television industry today.
What is metadata in the context of TV content?
Michael: Metadata is basically all the information any modern video service needs to create a satisfying experience for an end user. This could be an electronic program guide (EPG) which has all the schedules for every channel, along with all the titles and the other relevant metadata that a customer would need to make a decision about which channel to turn to. Or it could be a video-on-demand service, an SVOD or TVOD, etc. (Xperi)