AI is Just What Streaming Needed

The media and entertainment industry is at the forefront of adopting innovative technologies to stay ahead. AVOD platforms and FAST channels are increasingly leveraging advanced Artificial Intelligence (AI) and automation to revolutionize their operations and extend their reach.

This transformative approach not only addresses the critical need for accurate and real-time reporting but also unlocks new potentials in audience engagement and content strategy.

Solving FAST reporting challenges

The cornerstone of this technological evolution is the integration of AI and automation in data aggregation processes. This enables AVOD platforms and FAST channels to collect, analyze, and update viewership and content insights more efficiently.

Traditional methods, often reliant on manual effort, result in inaccuracies and a lack of timely data. However, with AI-driven solutions, these platforms can now ensure a real-time, unified view of content performance across various distribution channels.

This shift not only enhances operational efficiency but also drives performance and accuracy to unprecedented levels.

One of the key advancements in this area is the development of automated data acquisition reporting.

By incorporating AI-enhanced robotic process automation (RPA) components, platforms can now automatically retrieve data from any source.

More importantly, these systems are designed to dynamically sense changes, ensuring that content creators and marketers always have the most current insights at their fingertips. This capability is crucial for maintaining a competitive edge in the fast-paced digital media landscape.

Another significant innovation is advanced automated title matching. Utilizing AI, this streamlines the process of cross-platform content reporting.

In the past, understanding how content performed across different platforms and services was a daunting task, fraught with manual errors and inconsistencies. Now, with AI-powered title matching, FAST channels can effortlessly navigate these complexities, gaining a clear understanding of audience behaviors and content performance variations.

This insight is invaluable for tailoring strategies to grow audiences wherever the content is featured.

Predicting content trends

Beyond operational efficiencies, AI is transforming how content trends are predicted and analyzed as well. When AI powers millions of real-time data points generated by viewers around the globe, there are new tools that offer granular analysis of content outcomes.

Can you really get real-time sentiment at scale? When you use AI algorithms to sift through vast amounts of unstructured consumer-generated data, this process rapidly identifies patterns, trends, and insights that would be imperceptible to human analysts, offering a nuanced understanding of audience emotions and anticipations.

Moreover, utilizing advanced predictive content analytics represents a leap forward in content strategy.

By training AI models on a blend of quantitative and qualitative data, platforms can now foresee future viewing behaviors, preferences, and engagement. This predictive capability enables content creators and marketers to make informed decisions, optimize content offerings, and enhance viewer engagement strategies.

The integration of AI and automation into AVOD and FAST channels marks a pivotal moment in the media and entertainment industry.

These technologies are not merely tools for operational improvement; they are catalysts for strategic innovation.

By automating data acquisition and analysis, enhancing title matching accuracy, and predicting content trends, AI is setting a new standard for content performance and audience engagement.

As we look to the future, the role of AI in AVOD and FAST platforms will undoubtedly expand. The potential for AI to unlock new insights, drive efficiency, and foster growth is immense. For content creators, programmers, licensing professionals, marketers, and platform operators, embracing these technologies is imperative for success in an increasingly competitive and digital-first world.

To conclude, the adoption of advanced AI and automation by AVOD platforms and FAST channels is reshaping the media landscape.

These technologies are empowering platforms to grow their audiences and extend their reach by unlocking new insights into audience behaviors and content trends and through overcoming traditional reporting challenges.

As the industry continues to evolve, the strategic use of AI will play a critical role in defining the future growth of AVOD platforms and FAST channels.

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** By Jerry Inman, CMO, Whip Media **

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