The recently launched Disney-Max bundle offers massive scale and helps the two legacy companies put up a stronger front against Netflix than they could individually. Disney+, Hulu and Max combined have more than double the audience demand versus Netflix’s current industry-leading catalog.
According to Parrot Analytics, one of the bundle’s main advantages is combining three very different platforms that cater to varied audiences.
Just over 7% of titles are shared across Max, Hulu, or Disney+, underscoring the uniqueness of each catalog. As of Q2 2024 (Disney’s Q3 2024), 2.3% can be found in both Hulu and Disney, 4.9% are shared between Hulu and Max, and none between Disney+ and Max. (Senal News)