Back in February, retail giant Walmart announced that it would acquire the TV manufacturer Vizio for $2.3 billion. This acquisition puts a sharp focus on the centrality of the smart TV ecosystem as an engine of growth in both the TV market and in the advertising world.
In North America alone, 76.4% of consumers own a smart TV, according to data from the Q4 2023 TiVo Video Trends Report, signaling the powerful potential reach for the evolving entertainment industry. (Xperi)