While the company hasn’t released new subscription or download numbers, Peacock’s app has consistently sat atop Apple App Store rankings since the Olympics began, and the streaming service declared the first four days of the Olympics its best-ever four-day stretch.
Within just a few days, total minutes streamed had already surpassed the combined viewership of the entire 2020 Summer Games in Tokyo and 2022 Winter Games in Beijing, and Peacock has reported strong engagement with new features like its “Gold Zone” multi-event show and even customized, AI-generated recaps featuring the simulated voice of sportscaster Al Michaels. (Fast Company)