The new Comments feature expands on the Q&A and polls functionality introduced in 2021 as a way to bring interactivity into the podcasting industry for the first time.
And interactivity is a feature that already has listeners and creators buzzing: More than 9 million unique Spotify listeners have interacted with a Q&A or poll just this year, and there’s been 80% year-over-year growth in the number of total Q&A responses and votes from listeners.
“As a podcast focused on the lessons we can learn from history’s greatest leaders, I’m always curious about which takeaways resonate most with my audience,” said Ben Wilson, creator of How to Take Over the World. “Comments on Spotify provide me that invaluable feedback, which makes creating my podcast that much more rewarding and allows me to build a stronger connection with my listeners.”
With the introduction of Comments, Spotify is giving all creators—regardless of where their episodes are hosted—better ways to manage their entire show, including listener feedback. Podcast creators can now use Spotify for Podcasters on desktop or with our all-new mobile app to interact with listeners, manage their presence on Spotify, check their latest stats, and track growth in real time. And fans can directly comment on the podcast episodes they’re already listening to on Spotify.