Fans access real-time insights on their handheld devices because of the Infosys Tennis Platform, a suite of digital technology tools contextualized to multiple aspects of tennis. The ITP crunches large troves of data using analytics, AI, VR, AR and other digital tools. Infosys executives launched the tennis program not because they love the game (which they do), but because they saw it as a way to demonstrate prowess in digital technologies. According to Pravin Rao, COO at Infosys, “Our collaborations are aimed at enriching the game by providing fans, players and coaches with a new experience leveraging Infosys’s expertise in digital technologies such as artificial intelligence, big data and analytics, mobility, virtual and augmented reality.”