Cinelytic is one of the companies offering AI tools to the film industry to help predict box office success. Founded by producer and director Tobias Quesisser (CEO) and former NASA software engineer Dev Sen (CTO), the Hollywood-based business applies machine learning models to licensed performance data from the box office, home rentals and even pirated downloads, which it cross-references with information about genres, seasonal release dates and even actors. Using this information, the company claims it can predict the economic value of a film and potentially the total revenues it will have over its lifetime.