The improvements that have come via software advances could help resolve issues on the regulatory side and create new opportunities for increased revenue. “There remains a requirement to archive the data from compliance logging for seven years, and technology has made it easier to do so,” said Russell Wise, vice president of video solutions for Verizon Digital Media Services. “However, in recent years it has evolved into a tool set, which ensures compliance not only for the FCC, but can also allow broadcasters to produce better content. In this way compliance loggers are becoming more of a collaborative tool, not just an appeasement tool.”
For these reasons many broadcasters are now using compliance products to help in the production of content for OTT and other line services, added Wise. “The demand for content has gone up 10 times, and these tools help deliver it to the quality that the viewer expects.” Software-based logging systems have provided the scalability and flexibility to help broadcasters to stay ahead of regulators, while also developing innovative revenue-generating services; and have also been a valuable tool for reviewing content and much more.