One problem is that nearly all IT funding goes into technology, not the data itself, despite high-minded pronouncements that data is an important business asset. The report identifies challenges such as poor data quality and data governance, and then makes general recommendations for fixing those problems. Today’s hype-fueled “big data” projects will fail unless data quality and governance are improved, the report suggests. “All of the great data technology advancements will continue to fall short of expectations mostly due to the reality of our data—redundant, disparate, inaccurate, missing, misplaced, undefined, ill-defined, dirty, old, reused, misused, etc.”…