Given the obvious synergies, what should these service providers keep in mind as they move into the world of anywhere, anytime TV? In an interview with the BBC, Reed Hastings stated that Netflix will be spending over a billion dollars a year on technology improvements. He mentioned two areas for improvement: ‘buffering’ and ‘suggestions’, more often referred to as content recommendations. For service providers this means the deployment of faster internet, smarter APIs, innovative cloud services and better recommendations algorithms fed by enriched metadata. There is no doubt that the first thing on this list will be accomplished as we move into a world of 5G, global-reach and fibre-optic broadband. The biggest challenge will then be content management and deploying algorithms that use relevant and smart data to provide the audience with exactly what they want to see…