Curation of data or art, in essence, displays recurring patterns or specific tastes, respectively. Brands must curate strategically to be successful. Success comes through curated artists who help brands influence the way consumers feel. Using curation to build relationships with consumers requires a deep understanding of their needs and your industry’s landscape, as well as the enthusiasm to bridge the gap between them. So, associating with popular musicians can lend a brand instant credibility for providing unique, compelling content to its target audience, but how do you decide which artist works best with your brand’s needs? This is where data comes in to light the pathway toward a win-win-win situation. Applying metrics to the skill set of musical curation provides the context needed to identify the right artists for specific campaigns, and this benefits all shareholders — brands, bands, and fans…