The online advertising industry is continually troubled by fraud, both on the buy-side and sell-side of programmatic online advertising trading. Publishers, media buyers and advertising technology vendors are united in their quest to eliminate ad fraud and to create and sustain a clean ecosystem in which advertisers can have confidence. This is where data centres can play an important part. Secure ecosystems found in a neutral data centre aim to accelerate the bidding and trading of ad inventory through an optimised infrastructure. It features the co-location of leading ad exchanges, media buyers, data platforms, data aggregators and major networks…