The ambitious project, dubbed ‘Digital 4.0’, is designed to give the Bundesliga champions greater control and flexibility of what content they produce as well as enabling them to control how fans around the world consume it. As part of the project all of the club’s current digital media channels will be completely overhauled in order to rebuild from the ground-up its core server infrastructure, which will see them cut ties with their intermediary digital agencies…
Bayern Munich’s Digital 4.0 Project Could Revolutionize How Clubs Engage with Fans (The Drum)
- Published in: Technology