Traditionally, we think of CMOs handling customers and CIOs tackling tech. But in the age of the data-driven customer, those lines are not so sharply delineated. For businesses across industries, collaboration between CMOs and CIOs is vital to delivering a future-focused customer experience. Right now, however, the siloed nature of these roles is impeding progress. Reaching better CMO-CIO alignment calls for organizations to take strategic steps toward a conscious coupling. The rise of data-fueled, personalized marketing is facilitating an evolution of the CMO role. These days, CMOs and their teams are developing their own data strategies–which was typically IT’s domain. And thanks to the boom of commercial data and analytics solutions catered to non-technical users, marketers can implement their own tools with IT support. Faced with intersecting workloads, CMOs and CIOs need to unify and collaborate–but that’s going to require some work…