Somewhere between Drake’s turn for T-Mobile, Mountain Dew’s “Puppy Monkey Baby” and Anthony Hopkins shilling for TurboTax.com, another brand scored: CBS, the exclusive network partner for Sunday’s Super Bowl 50 game. Overnight ratings data from Nielsen indicated Sunday’s matchup was the second highest-rated Super Bowl in metered markets in the game’s history, while cross-device streaming far surpassed previous years. That huge audience provided the network with ample opportunity to promote its programming and its support for mobile and over-the-top (OTT) streaming – which it did, extensively…
CBS May Be Super Bowl’s Biggest Ad Winner As Cross-Device Streaming Spikes (AdExchanger)
- Published in: Data, Technology