While many publishers are still in the awkward adolescent stages of data adoption, the Financial Times had a head start capturing reader information, thanks to having a metered subscription model since 2007. The FT has been using that data to build direct relationships with its readers, according to Tom Betts, the FT’s chief data officer. The audience engagement team sits in the newsroom so it can work directly with journalists. It includes data analysts, SEO experts, engagement strategists, social media managers and journalists. Its objectives are to get the FT journalism out to more people and evolve the newsroom with digital readers in mind. “An analytically mature business is where the vast majority of analysts sit within the other teams,” Betts said. Tech organizations, he added, “don’t have chief data officers.”…