Prediction #3: Predictive analytics goes mainstream. Not only has the emergence of big data increased interest in predictive analytics, it has also significantly broadened the market for this kind of advanced analysis, since every function in an organization can see the value in investing in predictive analytics to improve business performance. Until now, though, actually running predictive analytics required hiring expensive data scientists with Ph.D. degrees, but with the demand for predictive far outpacing the supply of data scientists, we think that’s all going to change in 2016. When you combine the number of new college graduates who want to use the newest, cutting-edge tools without being computer programmers with the real-life business experience of existing data analysts, this is the year that predictive analytics will become accessible to everyone…
Five Ways Data Analytics Will Shape Business, Sports And Politics In 2016 (Forbes)
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