The data is captured from Adobe Analytics and then monitored and delivered in Adobe Campaign. If a consumer views a product for several minutes on your website, for example, or watches a video about that product, you can have the solution send an email highlighting that product, maybe incentivizing the customer with a money-off coupon. All of this happens in real time, immediately after a consumer stops a browsing session. That means your promotional message could be triggered as they move on to another page, abandon their cart, or exit their browser — either immediately or after a predetermined time…
Adobe Adds History-Aware Remarketing so Retailers Can Stop Annoying Existing Customers (VentureBeat)
- Published in: Data