Data Revolution Is Unleashing The Era Of The Quantified Enterprise (CMO)

In a world in constant beta, where change is the new normal and where the connected customer is more powerful than ever, organisations are left with no choice but to transform. But driving change is notoriously difficult and the stress of constant (and often unsuccessful) change initiatives can fray the very fabric that holds an organisation together. The good news is that, for the first time in human history, we have access to knowledge and tools that can soothe the pain of change…

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