Steve Canepa, GM of global media and entertainment for IBM, said part of the challenge the industry is facing is that old Hollywood hasn’t adjusted to the onslaught of consumer data that has recently become available. Studios are so focused on the content, they still haven’t fully embraced the consumer, he added. “With all these new devices and services, the only thing that hasn’t changed is the amount of time we have to consume,” he said. “Consumers pick and choose what they consume and traditional media companies don’t have data at the center of what they do, while the disruptors — the Facebooks and the Googles — do.”…