NBC Sports Goes Live on Snapchat ahead of NHL ‘Winter Classic’ (Digiday)

NBC Sports is launching on Snapchat in advance of the NHL’s annual “Winter Classic” on New Year’s Day. The NBC Sports Snapchat account, which goes live today, will be a behind-the-scenes hub for hockey fans to show how Gillette Stadium is transformed from a football field to an outdoor hockey rink. It will also take viewers into NBC Sports’ production trucks and down to the rink as the broadcaster prepares to televise the event…

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