Pinterest is Offering a High-End data Service to Brands Spending Millions (Digiday)

Pinterest is providing its top retail brands with exclusive access to data from its site if they spend millions on advertising, according to sources. So far, the data program includes a few high-spending retailers, including Target, the sources said. The retailers dive into Pinterest’s data to find out what’s going to be hot months out, based on the pinning activity of consumers. The idea: Target or another retailer could tweak marketing and even merchandise plans…