We’re Not in the Podcasting Renaissance. We’re in the Age of Discovery. (The Timbre)

The case for social media as a discovery tool isn’t clear-cut. Facebook and Twitter are the dominant promotional outlets for many podcasters. But the shows themselves—mostly long-form interviews, monologues or narratives—don’t often translate into readily shareable moments for these outlets. Panoply’s Withrow called podcasting and social media “like oil and water.” This dilemma spawned a new kind of interactive, curated experience designed to increase sharing but not diminish the strengths of long-form content. Product Hunt, a Reddit-like product discovery site, takes this approach to integrating podcasts…