Data Inspires Creative for Maverick Fashion Campaign (AdAge)

Online fashion platform Lyst, which has the same backers as Spotify, Facebook and LVMH, launches a provocative debut ad campaign today and is breaking with fashion convention by using data to inspire its creative work. Lyst will also announce today a new chief marketing officer, Christian Woolfenden, who gained a reputation as “chief mischief officer” at controversial U.K.bookmaker Paddy Power. The twist is that the words refer not to banned substances, personal grooming, or sex acts – but to the clothes and the buying patterns around them. Each image is accompanied by snippets of data that Lyst is constantly collecting and updating…

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