The drive toward data in TV is now unstoppable. As technology and television consumption habits continue to evolve, the rich “person-level” insights becoming available through set-top boxes, connected TVs and other sources of data are opening the door to more precise, audience-focused targeting. It’s a welcome change. The TV industry has traditionally been slower than web in adopting emerging advertising technologies, so it’s exciting to see programmers and distributors starting to take things like audience buying and addressability seriously. But, there’s still work to be done before the category is truly data-driven…