Data Unleashes Value in Programmatic Video (ExchangeWire)

Video advertising is somewhat a problem child in today’s programmatic world. Agencies struggle to place programmatic video buying in either a programmatic team or a TV-buying team – with many choosing to create a new silo of specialists who have a rare combination of skills spanning audience buying, data analysis, and creativity…

Latest Posts:

Subscribe Today!

Don't miss our daily round-up of the best tech and entertainment news.