Content, Tech and Data – The Trinity of World Class Native Advertising (The Drum)

As with any discussion around native advertising, our focus was rooted in technology. We touched upon the seismic shifts in our output as we follow our audience onto mobile and as a result mobile, meaning in many instances also video, and within that vertical video. To ram home this point, we highlighted a couple of startling statistics: 2015 has seen time spent with digital video overtaking all other digital activities including social media and mobile video views are set to grow by 44 per cent this year and next…