Internet-based over-the-top and authenticated video distribution arrangements enable data collection. This data is a critical business asset because it allows programmers and distributors to improve their services and deliver more relevant ads by better understanding who is watching their programming, when and how they watch it, and – when combined with other data, including third-party data sources – viewers’ other interests and characteristics. This data, however, also raises potential business and legal risks. These distribution deals may provide distributors access to data about the traffic and users on the programmer’s digital properties because, in addition to directly distributing a programmer’s content, distributors may authenticate users on the programmer’s own sites and mobile apps…