NFL Tackles the Digital Age via Yahoo (StreamDaily)

The Oct. 25 event, which saw the Jacksonville Jaguars defeat the Buffalo Bills 34 to 31 as part of the NFL’s international series played in London’s Wembley Stadium, attracted 15.2 million viewers across platforms, including desktop, mobile, tablet and connected TV, according to statistics supplied by Yahoo. The game auto-played on Yahoo.com and, while the broadcast saw 33.6 million total views across devices on Yahoo and Tumblr, some of that time (460 million minutes of the game) may be attributable to autoplay on devices of viewers who never actually watched, or wanted to watch, the game. A third of the streams came from an estimated 185 countries outside the U.S., Yahoo data suggests…

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