Thomas Siegman EVP, RSG Media: Competition for viewers’ attention continues to heat up. Networks must noncompete against new digital offerings, OTT, vines, games and a host of other entertainment options. Effective Marketing & Promotion is more essential than ever to a show’s success. The good news is that there is a revolution in the tools that TV networks use to plan promos. It is changing the way networks promote their shows, helping them meet the challenge head on. By using these new tools, the networks’ Marketing & Promotions groups are winning massive boosts in their conversion rates, growing audience size, and building viewer engagement. What makes this all the more incredible is that they are achieving these gains with fewer promo spots—those on-screen reminders to watch a show that is coming up next, coming soon, or airing next week…