Big broadcasters, cable nets and MVPD’s are embracing solutions to use their data to sell linnear programming, a market that will reach $1 billion in 2016 and quickly scale, says Scott Ferber, CEO of Videology, an ad tech company that provides services in the sector…
Data-Enabled Linnear TV Ad Buying will Reach $1 Billion in ’16, Videology’s Scott Ferber (Beet.tv)
- Published in: Data