How Big Data Helps TV Providers Like BBC And HBO Give You The Shows You Want (TechWeek)

Rather than relying on statistical extrapolation, as has long been the industry standard, providers who are looking to syndicate the experience benefit from vastly enhanced visibility over the entire content ecosystem. This opens up a raft of opportunities for syndication partners – those who deliver great experiences and great content (which equates to success in today’s world) will be rewarded. By using the data gathered across all syndication partners, providers can pre-emptively make critical business decisions in real time – effectively creating a closed loop. This type of model, facilitated by data-driven intelligence, enables providers to effect control and manage every aspect of their ecosystem…