Data Driven Everything Remains Elusive (TechCrunch)

Data has the power to change the way we do business, helping make better predictions and enabling better, more forward-looking decision making (and better products and services) — at least that’s the theory. The really tough thing though is taking the growing body of unstructured data, that is data that isn’t stored in a database somewhere, and making sense of it. That’s the problem IBM Watson, The Cortana Analytics Suite and others are trying to solve…

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