Marrying Data, Tech and Fashion at Stitch Fix (NRFnews)

If you haven’t heard of the online styling service Stitch Fix, you will soon. Using a combination of sophisticated algorithms and personal touches from stylists, the company ships a tailored selection of items to each customer’s door. Customers keep what they like and send back what they don’t, all while giving loads of data back to Stitch Fix to make their next “fix” even more on point. That intersection of data and fashion is where Julie Bornstein shines…

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